Brand Development, Marketing Strategy, Identity System, Website, Application Development, Print Campaign, Collateral, Apparel
When Westinghouse Electric formed a new holding company, they inherited several field service acquisitions that were placed underneath the giant Westinghouse umbrella. Our main goal was to create a parent/sibling brand relationship where it was evident the service companies were related to Westinghouse without stripping them of their own personality. We began to visually unify these companies, fitting them into a brand standard while encouraging each to incorporate their own unique qualities. While doing so, we crafted the brand for WEC, and its four siblings with important messaging that positioned each company properly based on their individual function.
