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For Homz Consumer Goods, we created a micro-site to create excitement a part of the new product launch of their Homz Revolution 360 Ironing Board. The micro-site was developed to stream viral videos and demonstrated this innovative product in an equally innovative way. The micro-site, which contains a refer-a-friend opt-in, generated large buzz and allowed the consumer to experience using the product in an extremely realistic fashion. Additionally, the Homz Revolution 360 micro-site just recently won a Web Marketing Association WebAward of Excellence for consumer websites, along with several other awards for marketing and interactive development.
Website: www.the360.info