Brand Development, Marketing Strategy, Identity System, Website, Print Collateral, Social Media Integration
First, we did the re-brand that killed the “consultant speak” forever. Striving to change the way they connect to their clients, we taught Channel Economics to speak in the voice of the customer. Through the use of anecdotal case studies, we told the story of the buyer, helping the audience connect with the company. We launched a marketing campaign in to the dealer/ distributor space that allowed them to connect with 90% of the target, leading to proposals and business services.
Website: www.channeleconomics.com
