Micro-Site, Web-portal, Application Development
As a creator of wellness programs, Dynamic Wellness needed a promotional program that generated traffic for wellness events. The campaign began with the creation of an HTML e-mail that generated an 80% click-through rate, sending visitors to a micro-site. The promotional micro-site averaged five minutes per visitor, and generated a 50% sign up rate. Additionally, we created a custom web portal, allowing Dynamic Wellness to generate wellness programs, and deliver weekly subject matter. We included a web-based test for participants, gauging their progress while collecting aggregate user data and creating excitement around each program.
